The Kelley Blue Book Brand Image Awards honor automakers in a wide range of fields. Split into luxury and non-luxury brand segments, the awards emphasize excellence in a range of topics including style and performance. And while the non-luxury segments are usually swept by safe brands like the Big H and the Blue Oval, the luxury segment is a fierce and edgy race, with different brands besting each other each year.
So how did BMW do in the 2012 Brand Image Awards? Quite well. The Bavarian automaker was honored for its aggressive style, with the 2012 Best Exterior Design Brand - Luxury award. In recognizing what BMW brings to the luxury table, Kelley Blue Book notes that no other brand approaches exterior design in quite the same bold fashion. And while Cadillac of Sioux Falls already knows this, we're glad to see some official recognition for it.
A few models that stood out to KBB are the recently-redesigned BMW
X3 compact crossover and BMW
X6 mid-size crossover have helped the company to round out
its round out its design language. Meanwhile, the models like the athletic
BMW 1 Series and elegant BMW 7 Series
continue to thrive like never before, continually redefining the BMW brand.
Of course, the aforementioned new BMW models aren't all looks. Under the hood, they have the engineering, power, and performance to meet the needs of a wide range of drivers. And with that, we invite you to take the Bavarian auto that you've been eyeing for a test drive. We're conveniently located at 101 S Carolyn Ave in Sioux Falls, and we're always happy to share specs, compare models, and arrange test drives.
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