While there are certainly a number of ways in which a new automobile can stand out amongst others in its class--with the help of a luxuriously appointed interior, innovative technology, impressive performance, and a high-caliber driving dynamic. But perhaps the most significant way a high-end automobile can distinguish itself at first glance is with a distinctively crafted exterior design.
It only makes sense that our initial impression of a vehicle will always be largely based off of its exterior styling; we are visual beings, and an automobile's appearance can alter--for better or for worse--everything else we think we know about what lies beneath its façade.
When it comes to the brand-new BMW 7 Series there is no better indicator of the vehicle's prestige, exclusivity, or luxurious attitude than its meticulously crafted, utterly sophisticated exterior styling. For a little insight into the thought process behind the 7 Series' styling, get the facts straight from the source: Senior VP of BMW Group Design, Adrian van Hooydonk.
It seems as though the design team has struck an incredible balance of modernity and traditional BMW style cues with this new 7 Series. And we here at BMW of Sioux Falls can't wait to see it for ourselves when it arrives in our showroom later this year.