USA Swimming recently revealed that its longtime partnership with BMW as official automotive sponsor will continue through 2020. BMW will assist in developing technology that helps improve athletic performance in the pool by tracking swimmers during training and providing feedback in real-time, to assist in improving swimmers' mechanics and stroke-efficiency.
Trudy Hardy, Vice President of Marketing, BMW of North America, stated in a press release, “Our involvement with USA Swimming and with the Olympic movement in general has always been about the athletes, first and foremost. I’m proud to say that our collaborations with U.S. Paralympic Track & Field and USA Bobsled & Skeleton have resulted in a combined ten Olympic and Paralympic medals. It is our hope that we can continue this run of success and help the athletes of USA Swimming reach their goals.”
BMW has partnered with USA Swimming since 2010, using the company's technological and engineering expertise to help athletes' increase performance prior to the 2012 and 2016 Olympic Games.
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